Telstra Wholesale has released a report commissioned from the Economist Intelligence Unit into the M2M market in Australia saying it reveals slow uptake of M2M in Australia.
The report Land of Sweeping Change: Powering Australian Business Towards A Connected Future “assesses the landscape for M2M in Australia, in particular existing ‘gaps’ between the view of suppliers of services and their potential customers,” according to Telstra.
The report draws on a survey of 300 Australian executives: 100 in telecommunications and 50 each in agriculture and agribusiness; logistics and distribution; manufacturing; and transport, supplemented by desk research and interviews with executives “to uncover gaps in the supply and demand for machine-to-machine communication (M2M) in Australia.”
The EIU says that uptake for M2M services to date has been largely limited to first movers who are often experiencing both the challenges and benefits of M2M “Anecdotal experience and survey results both show a huge demand for integrated services – the very same role that telecommunications companies aim to supply,” it says.
It also attributes slow uptake to a lack of demonstrated return on investment and a lack of targeted solutions to fit detailed requirements that vary between industries and within them. “Increasing take-up of M2M solutions is difficult without clear case studies and customised products,” the EIU says.
According to the EIU, to improve M2M adoption in Australia more broadly, telecommunications companies must bridge three key gaps: poor communication between the demand and supply sides, a lack of integrated solutions that meet specific needs, and lack of demonstrable business benefits.
