Austrian company Tractive offers pet-mountable devices for tracking pets that have gone walkabout. Now it has signed an IoT connectivity services contract with Orange Business Services that will enable it to incorporate Orange’s global roaming SIMs into its products.
Tractive was founded in 2012 and claims to operate in more than 80 countries. Its products are available in Australia from online retailer Ninjabox. They enable pet owners “follow every step of their pet in real time and see the current position of their pet on a map,” and to define a safe zone, receiving a notification when the pet leave this zone.
Orange says Tractive has chosen its IoT connectivity service in order to be able to offer seamless global connectivity. “Pet owners are able to locate their cats and dogs in real-time via their mobile devices and without fear of connectivity loss, wherever the animals might wander.”
The Orange Business Services IoT connectivity service is part of Datavenue, a modular IoT and analytics service. According to Orange, “To enable advanced analysis and decision-making, the Datavenue solution encompasses the selection of relevant data and objects, their reliable and secure connection, and their management in the customer information system environment.”
It adds: “A global team of more than 700 Orange data-scientists and engineers design and develop these innovative services. Orange already supports over 10 million active objects across a variety of sectors, including Smart cities, healthcare, automotive and industry.”
Tractive CEO Michael Hurnaus, said it was “absolutely key” for the company to have seamless and interruption-resistant connectivity on a global scale. “The Orange Business Services solution caters to our customers’ needs and requirements. We are especially impressed with the global approach from Orange and the close teamwork with our own experts. They are not just a provider, but a trusted partner for us with our future expansion.”
